Junho Kim

Dr. Junho Kim is an Assistant Professor of Sport Management in the School of Kinesiology at Louisiana State University. His research focuses on sport consumer behavior, with particular emphasis on how psychological and contextual factors shape sport fans’ attitudes and behaviors. His research draws on theoretical frameworks from consumer psychology, marketing, and communication. His current work examines how sport fans’ perceptions of time influence their psychological and behavioral responses to sport organizations and events. He also conducts research on social issues in sport, sport branding, and strategic communication.